Given the current economic outlook, not everyone will be able to afford the new $150 minimum. People have taken to social media to point out how significant the price jump is when qualifying for free delivery. Amazon also plans on testing and adding more delivery options as it continues evolving its grocery service. The company says it will continue to offer two-hour delivery windows for all orders, and that customers in some areas will be able to select a longer, six-hour delivery window for a reduced fee. “This service fee will help keep prices low in our online and physical grocery stores as we better cover grocery delivery costs and continue to enable offering a consistent, fast, and high-quality delivery experience,” Amazon said in the email to Prime members. The new fees, which will be charged on top of the $140 annual Prime membership, will go into effect starting February 28.

With this new policy, Amazon will charge a $3.95 delivery fee for orders between $100-$150, a $6.95 fee for orders between $50-$100 and $9.95 for orders under $50. The company says the move will keep prices low on its services. Prior to this change, Amazon offered Prime members free grocery deliveries on orders above $35. Amazon is going to start charging delivery fees for Fresh grocery orders that are under $150, the company said in an email to Prime members.

Grocery delivery amazon prime